Participants in one study rated fictional food additives that were more difficult to pronounce as more hazardous to health.These results demonstrate that

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The study indicates that people tend to associate unfamiliar or difficult-to-pronounce names with hazardous or harmful elements. This suggests that people may have an inherent fear of the unknown or unfamiliar, leading them to avoid novel foods or food additives that are difficult to pronounce.

Participants in One Study Rated Fictional Food Additives That Were