Catherine wanted to purchase a digital camera. Hence, she visited an online retailer's website to learn more about the different features and capabilities of the device. Catherine went to a big-box store to make other purchases. She sees the camera there and purchases it. Which of the following terms describes Catherine's actions?
A) Channel migration
B) Channel expansion
C) E-tailing
D) Phishing
E) Automated retailing

Question

Quizplus · Accepted Answer

As long as the store and the Internet channel represent the same retailer, the firm is happy. But if customers gather information from one of its channels, then buy from a channel hosted by a competitor, the retailer suffers from the frustrating problem of channel migration.

Catherine Wanted to Purchase a Digital Camera