Every morning, Peter goes to one of the nearby convenience stores and buys a carton of Levin's chocolate milk for breakfast. When the store is out of Levin's, Peter goes without milk rather than buying other popular brands of chocolate milk. Therefore, Peter has a high
A) brand loyalty.
B) extended decision-making capacity.
C) retailer loyalty.
D) impulse buying tendency.
E) conversion rate.

Question

Quizplus · Accepted Answer

Brand loyalty means that customers like and consistently buy a specific brand in a product category.

Every Morning, Peter Goes to One of the Nearby Convenience