Retailer loyalty can be increased by
A) rewarding customers for frequent purchases.
B) offering only private-label brands.
C) decreasing customers' importance weights.
D) encouraging cross-shopping.
E) offering alternatives for customers' preferred brands.

Question

Quizplus · Accepted Answer

All retailers would like to increase their customers' loyalty, and they can do so by selecting a convenient location, offering complete assortments of national and private-label brands, reducing the number of stockouts, rewarding customers for frequent purchases, or providing good customer service.

Retailer Loyalty Can Be Increased by