Hot Topic is a specialty retailer with an assortment that interests young teens. Merchandise ranges from T-shirts to music to jewelry to makeup, all geared to the interests of young teenagers. Therefore, Hot Topic is catering to a particular
A) consideration set.
B) demographic set.
C) reference group.
D) psychosocial segment.
E) retail market segment.

Question

Quizplus · Accepted Answer

A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.

Hot Topic Is a Specialty Retailer with an Assortment That