Question 1

The retail market segments for licensed World Wrestling Entertainment shirts, jackets, and hats are 6- to 17-year old boys, 18- to 24-year old women, and 18- to 44-year old men. This segmentation scheme based on age groups is called

Accepted Answer

Age and gender are demographic variables.

Question 2

Catherine's is a chain of retail stores having merchandise assortments for women over size 14. Women who meet this criterion form a

Accepted Answer

A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.

Question 3

Resorts that specialize in massage and aromatherapy look to target health-conscious people. Hence, they place advertisements in health and fitness magazines. Which criterion for evaluating a market segment is seen in the example?

Accepted Answer

Reachable means that the retailer can target promotions and other elements of the retail mix to consumers in the segment.

Question 4

________ means that the retailer is able to determine which customers are in the market segment.

Accepted Answer

Identifiable means that the retailer is able to determine which customers are in the market segment.

Question 5

Which of the following is not a criterion used to evaluate whether a retail segment is a viable target market?

Accepted Answer

Family lifecycle is one way to segment a market. The other alternatives are ways to evaluate whether a retail segment is a viable target market.

Question 6

________ forms the basis of the social factors influencing people's buying decisions.

Accepted Answer

As the basis of the social factors that influence people's buying decisions, the culture or cultures in which each consumer participates often align with his or her reference groups.

Question 7

________ is the segmentation scheme which is based on the principle that "birds of a feather flock together."

Accepted Answer

Geodemographic segmentation uses both geographic and demographic characteristics to classify consumers. This segmentation scheme is based on the principle that "birds of a feather flock together."

Question 8

Beall's is a chain of department stores that operates all over Florida. After serving Florida for 100 years, Beall's has learned that different merchandise is needed in order to satisfy the different needs of the customers who live in different regions of the state. Which form of retail market segmentation does Beall's use?

Accepted Answer

Geodemographic segmentation uses both geographic and demographic characteristics to classify consumers.

Question 9

Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?

Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Question 10

________ means that the retailer should know what to do to satisfy needs for the consumers in the segment.

Accepted Answer

Actionable means that the retailer should know what to do to satisfy needs for the consumers in the segment.

Question 11

________ are customers who like a store so much that they actively share their positive experiences with friends and family.

Accepted Answer

Retailers are particularly interested in identifying and reaching out to those in a reference group who act as store advocates and actively influence others in the group.

Question 12

Ashley's is a clothing retailer. It recently launched a new range of cotton and linen clothing aimed at women in Middle Eastern countries. Light fabrics are preferred in these countries due to the hot climate. The segmentation approach used by Ashley's is

Accepted Answer

Geodemographic segmentation uses both geographic and demographic characteristics to classify consumers. Gender is a demographic variable.

Question 13

A clothing retailer realizes that its customers desire the latest clothing designs and accordingly maintains selection. Which criteria for evaluating retail segments is seen in this example?

Accepted Answer

Actionable means that the retailer should know what to do to satisfy needs for the consumers in the segment.

Question 14

A retailer in Lincoln, Nebraska, who wants to open a store that will sell surfboards and surfing accessories finds that the local market is very small. He would be able to serve a national market better by means of Internet marketing. Which factor for evaluating a market segment is seen in the given scenario?

Accepted Answer

If a market is too small or its buying power insignificant (i.e., not substantial), it cannot generate sufficient profits to support the retailing mix activities.

Question 15

Hot Topic is a specialty retailer with an assortment that interests young teens. Merchandise ranges from T-shirts to music to jewelry to makeup, all geared to the interests of young teenagers. Therefore, Hot Topic is catering to a particular

Accepted Answer

A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.

Question 16

Gibson's is a clothing retailer. It divides its market based on the age group of the customers and accordingly designs its merchandise. Which of the following approaches of market segmentation has Gibson's used?

Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Question 17

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

Accepted Answer

Geographic segmentation groups customers according to where they live.

Question 18

A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.

Accepted Answer

Demographic segmentation groups consumers on the basis of easily measured, objective characteristics such as age, gender, income, and education.

Question 19

The Tackle Box is a store that sells anything you may need to catch fish, including local information about what is running, where it's running, and what bait works best. The fishing enthusiasts who rely on the Tackle Box for reliable equipment and information constitute the retailer's

Accepted Answer

A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.

Question 20

Both a weight-loss center and a health club would be pleased to learn that health and fitness, along with individualism, mastery and control, and self-improvement are core values common in the ________ of the U.S.

Accepted Answer

Culture is the meaning, beliefs, morals, and values shared by most members of a society.

Quiz 4: Customer Buying Behavior

The retail market segments for licensed World Wrestling Entertainment shirts, jackets, and hats are 6- to 17-year old boys, 18- to 24-year old women, and 18- to 44-year old men. This segmentation scheme based on age groups is called

Catherine's is a chain of retail stores having merchandise assortments for women over size 14. Women who meet this criterion form a

Resorts that specialize in massage and aromatherapy look to target health-conscious people. Hence, they place advertisements in health and fitness magazines. Which criterion for evaluating a market segment is seen in the example?

________ means that the retailer is able to determine which customers are in the market segment.

Which of the following is not a criterion used to evaluate whether a retail segment is a viable target market?

________ forms the basis of the social factors influencing people's buying decisions.

________ is the segmentation scheme which is based on the principle that "birds of a feather flock together."

Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?

________ means that the retailer should know what to do to satisfy needs for the consumers in the segment.

________ are customers who like a store so much that they actively share their positive experiences with friends and family.

Ashley's is a clothing retailer. It recently launched a new range of cotton and linen clothing aimed at women in Middle Eastern countries. Light fabrics are preferred in these countries due to the hot climate. The segmentation approach used by Ashley's is

A clothing retailer realizes that its customers desire the latest clothing designs and accordingly maintains selection. Which criteria for evaluating retail segments is seen in this example?

Hot Topic is a specialty retailer with an assortment that interests young teens. Merchandise ranges from T-shirts to music to jewelry to makeup, all geared to the interests of young teenagers. Therefore, Hot Topic is catering to a particular

Gibson's is a clothing retailer. It divides its market based on the age group of the customers and accordingly designs its merchandise. Which of the following approaches of market segmentation has Gibson's used?

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.

The Tackle Box is a store that sells anything you may need to catch fish, including local information about what is running, where it's running, and what bait works best. The fishing enthusiasts who rely on the Tackle Box for reliable equipment and information constitute the retailer's

Both a weight-loss center and a health club would be pleased to learn that health and fitness, along with individualism, mastery and control, and self-improvement are core values common in the ________ of the U.S.