Resorts that specialize in massage and aromatherapy look to target health-conscious people. Hence, they place advertisements in health and fitness magazines. Which criterion for evaluating a market segment is seen in the example?
A) Reachable
B) Actionable
C) Identifiable
D) Substantial
E) Profitable

Question

Quizplus · Accepted Answer

Reachable means that the retailer can target promotions and other elements of the retail mix to consumers in the segment.

Resorts That Specialize in Massage and Aromatherapy Look to Target