To effectively sell merchandise,which typically involves impulse purchases,what is the most critical element in the retail mix?
A)Price
B)Merchandise presentation
C)Advertising
D)Customer service
E)Store location

Question

Quizplus · Accepted Answer

Taking into account customer decisions involving impulse purchases,retailers need to display merchandise so that customers readily see it,and are immediately prompted to buy it.

To Effectively Sell Merchandise,which Typically Involves Impulse Purchases,what Is the Most