Marilee is a dedicated runner who believes in pampering herself by using the best running equipment available.Every six months,Marilee goes to her local sporting goods store and buys one dozen pairs of white Nike 100 percent short cotton socks.She will not wear any other brand.On her last trip to buy socks,the store was temporarily out of the socks.Rather than buy another brand that was similar,she made a special trip to the store a week later to buy the Nike brand.In terms of Nike socks,Marilee has high:
A)Brand loyalty.
B)Consumer awareness.
C)Brand awareness.
D)Brand recognition.
E)Product attachment.

Question

Quizplus · Accepted Answer

Brand loyalty occurs when customers consistently buy the same brand.

Marilee Is a Dedicated Runner Who Believes in Pampering Herself