How can a store like The Lizard Connection which sells only lizards and reptile paraphernalia be found in Chicago?
A)A retailer like this locates itself where there are designers who will patronize the shop.
B)Chicago is a large city and can support the retailing mix of the store.
C)More people in the Midwest have hobbies making it more actionable.
D)The market is easier to identify because of the diversity.

Question

Quizplus · Accepted Answer

A target segment must be large enough to support a unique retailing mix.

How Can a Store Like the Lizard Connection Which Sells