Melissa's son started school and brought home a supply list.Among the required supplies were green ink pens.Melissa thought that finding boxes which carry only green pens would be difficult until her neighbor informed her that Office Max carried packs of twelve.In turn,Melissa shared this information with yet another mom down the block who faced the same dilemma.Which of the following approaches should Office Max use in defining its market segment?
A)Buying situation
B)Demographic
C)Geographic
D)Geodemographic
E)Lifestyle

Question

Quizplus · Accepted Answer

The information about the green ink pens was shared locally with the parents of the students attending the local school.Consumers in this particular neighborhood who needed a specific product,shopped at the same store for that exact product.

Melissa's Son Started School and Brought Home a Supply List