Competitive retailers can sell the same popular-national brands. Which of the following should retailers do to secure a competitive advantage?

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It is difficult for a retailer to develop customer loyalty through its merchandise offerings, because most competitors can purchase and sell the same popular national brands. Many retailers thus develop private-label brands (also called store brands or own brands) that are marketed by and available only from that retailer to keep customers loyal.

Competitive Retailers Can Sell the Same Popular-National Brands