Bine Lane is a fabric store that sells only cotton clothing. After a situation analysis, the marketing team of Bine Lane wants its current customers to visit and purchase from the store more frequently. Which of the following growth strategies should Bine Lane follow to achieve its objective?

Question

Quizplus · Accepted Answer

A market penetration growth opportunity is a growth opportunity directed toward existing customers using the retailer's present retailing format. Such opportunities involve either attracting new consumers from the retailer's current target market who don't patronize the retailer currently or devising approaches that get current customers to visit the retailer more often and/or buy more merchandise on each visit.

Bine Lane Is a Fabric Store That Sells Only Cotton