Social psychologists seek to understand

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Social psychologists seek to understand how and why persuasion occurs. They study the factors that influence attitudes and beliefs, as well as the ways in which individuals and groups respond to persuasive messages. While they may also consider the morality of persuasion, this is not the primary focus of their research. Additionally, social psychologists are interested in both central and peripheral route persuasion, examining the different cognitive and emotional processes involved in each.

Social Psychologists Seek to Understand