Social norms are most likely to lead to conformity when they are

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Social norms are most likely to lead to conformity when they are salient, or prominent and easily noticeable. Behavioral norms may not always be clear or observable, complex norms may be too difficult to understand or follow, and subtle norms may not be perceived by individuals or may not be seen as important enough to conform to. Salient norms, on the other hand, are more likely to be noticed and influence behavior.

Social Norms Are Most Likely to Lead to Conformity When