________ is an unlawful, deceptive practice that lures customers into a store by advertising a product at a lower-than-normal price and then, once they are in the store, induces them to purchase a higher-priced model.
A) Predatory pricing
B) Horizontal price fixing
C) Bait and switch
D) Scanned pricing
E) Dynamic pricing

Question

Quizplus · Accepted Answer

Bait and switch is an unlawful, deceptive practice that lures customers into a store by advertising a product at a lower-than-normal price (the bait) and then, once they are in the store, induces them to purchase a higher-priced model (the switch). Bait and switch usually involves the store either having inadequate inventory for the advertised product or pushing salespeople to disparage the quality of the advertised model and emphasize the superior performance of a higher-priced model.

________ Is an Unlawful, Deceptive Practice That Lures Customers into a Store