A ________ is the price against which buyers compare the actual selling price of the product, and thus it facilitates their evaluation process.
A) MSRP price
B) break-even price
C) markup price
D) reference price
E) maintained markup

Question

Quizplus · Accepted Answer

A reference price is the price against which buyers compare the actual selling price of the product, and thus it facilitates their evaluation process. Typically, the retailer labels the reference price as the "regular price" or "original price."

A ________ Is the Price Against Which Buyers Compare the Actual