Retailers set prices high enough so that:
A) after markdowns, the planned maintained markup will be achieved
B) merchandise looks attractive to shoppers
C) a variety of vendors cater to the retailers
D) a value is given to the merchandise because of the price
E) all of these

Question

Quizplus · Accepted Answer

Retailers set prices high enough to ensure that even after markdowns, they can achieve the planned maintained markup, which is crucial for profitability.

Retailers Set Prices High Enough So That