A retailer can reduce price competition by:
A) collecting competitive price data on a more regular basis
B) pricing merchandise consistent with their initial strategy
C) consistently pricing lower than the market leader
D) creating private-label merchandise
E) considering a high/low strategy in setting prices

Question

Quizplus · Accepted Answer

By creating private-label merchandise, the retailer is offering a product that is unique to their store and cannot be shopped around for a lower price. This reduces the emphasis on price as the main factor that consumers use to choose where to shop.

A Retailer Can Reduce Price Competition By