Jeff wanted to increase the traffic in his convenience store.Which type of pricing strategy should Jeff consider when posting cigarette prices?
A) Variable pricing
B) Zone pricing
C) Item pricing
D) Leader pricing
E) Price lining

Question

Quizplus · Accepted Answer

Leader pricing involves setting a low price for a popular product to attract customers into the store. Cigarettes are a popular product, and by setting a low price for them, Jeff can bring customers into his convenience store and potentially increase overall traffic and sales.

Jeff Wanted to Increase the Traffic in His Convenience Store