Which of the following is a benefit of price lining?
A) Confusion from multiple price choices is eliminated
B) The merchandising task is simplified
C) Price lining gives buyers greater flexibility
D) It can be used to get customers to "trade up" to a more expensive model
E) All of these are benefits of price lining

Question

Quizplus · Accepted Answer

Price lining simplifies the merchandising task, reduces confusion from multiple price choices, gives buyers flexibility within set price points, and can encourage customers to trade up to more expensive models.

Which of the Following Is a Benefit of Price Lining