Michael, the regional manager of his company, believes that Jim is a personable and productive individual. When asked to rate Jim's leadership skills, Michael does not have much to go on and therefore assumes he is also a good leader. This is an example of a(n)

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The halo effect occurs when an observer's overall impression of a person, company, brand, or product influences the observer's feelings and thoughts about that entity's character or properties. In this case, Michael's positive impression of Jim's personability and productivity leads him to assume that Jim is also a good leader, even without specific evidence to support this assumption in the leadership domain.

Michael, the Regional Manager of His Company, Believes That Jim