Angela Lewis owns and operates one of the most successful local book stores in Buffalo, called The Bookworm. Each time a customer purchases their 10th book at The Bookworm, they receive a $5 off coupon. What is Angela attempting to create with her $5 off marketing program?
A) Reducing buyer power with a loyalty program
B) Increasing buyer power with a loyalty program
C) Decreasing supplier power with a differentiated product
D) Creating a substitute product

Question

Quizplus · Accepted Answer

Angela is attempting to reduce buyer power by encouraging customer loyalty through the $5 off coupon program, which incentivizes repeat purchases and customer retention.

Angela Lewis Owns and Operates One of the Most Successful