Your boss, David Ferrell, has asked you to analyze the soft drink industry using Porter's Five Forces Model. Which of the following represents a threat of a new entrant in the soft drink industry?
A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, and coffee are all beverage options available to consumers.

Question

Quizplus · Accepted Answer

The threat of a new entrant in the soft drink industry is represented by Zevia Natural Diet Soda beginning to sell directly over the Internet, as it indicates a new company entering the market.

Your Boss, David Ferrell, Has Asked You to Analyze the Soft