What is threat of new entrants?
A) The ability of buyers to affect the price they must pay for an item
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services)
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) High when there are many alternatives to a product or service and low when there are few alternatives from which to choose

Question

Quizplus · Accepted Answer

The threat of new entrants refers to how easily new competitors can enter a market. It is high when entry is easy and low when there are significant barriers to entry, such as high startup costs, strict regulations, or strong brand loyalty for existing products.

What Is Threat of New Entrants