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Craig Works for a Retailer Deciding What Merchandise Will Be

Question 30

Multiple Choice

Craig works for a retailer deciding what merchandise will be in the assortments, setting prices, negotiating with vendors, and planning advertising and marketing for accessories. He attends fashion trade shows and travels to market in New York City nearly every month. What position in the organizational structure of a retailing firm does Craig have?


A) Merchandise planner
B) Divisional merchandise manager
C) Store manager
D) Buyer
E) Department manager

Correct Answer:

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