Question 1

________ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Accepted Answer

Price lining occurs when retailers offer a limited number of predetermined price points and/or price categories within another classification that are merchandised together.

Question 2

________ is in the middle of each aisle of a grid layout where less compelling or exciting products are displayed.

Accepted Answer

The center store refers to the middle of each aisle, where most grocers and other retailers using a grid layout stock seemingly less compelling or exciting products, though ones that consumers still require.

Question 3

Which of the following statements about the use of scent to change or augment the atmospherics in a store is True?

Accepted Answer

Scents can improve customers' subjective shopping experience by making them feel that they are spending less time examining merchandise, waiting for sales help, or checking out.

Question 4

Dana is planning on renovating her kitchen. When she went into a home improvement store, she admired the various model kitchens the store had set up. Each kitchen used a different style and color scheme and allowed Dana to consider the possible themes she could use. Which merchandise presentation technique is the store utilizing?

Accepted Answer

Some retailers use an idea-oriented presentation-a method of presenting merchandise based on a specific idea or the image of the store. Individual items are grouped to show customers how the items could be used and combined.

Question 5

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)

Accepted Answer

A planogram is a diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases.

Question 6

On the basis of the analysis of historical sales, gross margins, turnover, the sizes of product packaging for each SKU, and the retailer's design criteria, a software can determine the optimal shelf space and location for each SKU. This describes the process of creating an effective

Accepted Answer

A planogram is a diagram that shows how and where specific SKUs should be placed on retail shelves or displays to increase customer purchases.

Question 7

Which colors would be best suited to produce emotional, vibrant, hot, and active responses from customers?

Accepted Answer

Warm colors (red, gold, and yellow) produce emotional, vibrant, hot, and active responses.

Question 8

A(n) ________ has two crossbars that sit perpendicularly on a pedestal.

Accepted Answer

A four-way fixture, also known as a feature fixture, has two crossbars that sit perpendicularly on a pedestal. This fixture holds a large amount of merchandise and allows the customer to view the entire garment.

Question 9

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

Accepted Answer

Because they are easy to move and efficiently store apparel, rounders are found in most types of apparel stores.

Question 10

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

The straight rack consists of a long pipe balanced between supports in the floor or attached to a wall. Although the straight rack can hold a lot of apparel, it cannot effectively feature specific styles or colors. Straight racks are often found in discount and off-price apparel stores.

Question 11

Which of the following statements is True of lighting when creating an appealing store atmosphere?

Accepted Answer

Lighting can highlight merchandise and capture a mood or feeling that enhances the store's image.

Question 12

By using ________, stores can effectively organize merchandise to follow the eye's natural movement.

Accepted Answer

In vertical merchandising, merchandise is presented vertically using walls and high gondolas. Costumers shop much as they read a newspaper, from left to right, going down each column, top to bottom. Stores can effectively organize merchandise to follow the eye's natural movements.

Question 13

When Lena went to buy walking shorts, she first noticed the store had three racks of shorts. Then, she noticed all the shorts on one rack were $14.99, all the shorts on the second rack were priced at $19.99, and all the shorts on the third rack were priced at $24.99. What type of merchandise presentation did Lena see?

Accepted Answer

Price lining occurs when retailers offer a limited number of predetermined price points in order to help customer easily find merchandise at the price they wish to pay.

Question 14

Sam's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Sam's using?

Accepted Answer

As the name implies, tonnage merchandising is a display technique in which large quantities of merchandise are displayed together. Customers have come to equate tonnage with low price, following the retail adage "Stock it high and let it fly."

Question 15

What are the basic shopping goals of a customer that depend on a store's environment?

Accepted Answer

Customers have two goals; a utilitarian goal of task completion and a hedonic goal of recreation.

Question 16

________ refers to the design of an environment by stimulation of the five senses.

Accepted Answer

Atmospherics refers to the design of an environment by stimulation of the five senses. Many retailers have discovered the subtle benefits of developing atmospherics that complement other aspects of the store design and the merchandise.

Question 17

Customers shopping in a scented store

Accepted Answer

Scent has a large impact on customer's mood and emotions. Customers in scented stores think they spent less time in the store than do those in unscented stores. Scents thus can improve customers' subjective shopping experience by making them feel that they are spending less time examining merchandise, waiting for sales help, or checking out.

Question 18

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

A four-way fixture holds a large amount of merchandise and allows the customer to view the entire garment. Due to their superior display properties, four-way fixtures are commonly utilized by fashion-oriented apparel retailers.

Question 19

As you enter Yesteryear, a vintage clothing boutique, you're aware of how inviting the store is for browsers. The entire lighting is from floor and table lamps. The music plays Benny Goodman serenades, and the air smells like powder. The walls are covered in vintage floral wallpaper. This design that stimulates customers' senses is called

Accepted Answer