Changing organizational culture is essentially a teaching process in which members instruct each other about the organization's preferred values, beliefs, expectations, and behaviors.

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Changing organizational culture is essentially a teaching process-that is, a process in which members instruct each other about the organization's preferred values, beliefs, expectations, and behaviors. The process is accomplished by using one or more of the following 12 mechanisms: formal statements; slogans and sayings; rites and rituals; stories, legends, and myths; leader reactions to crises; role modeling, training, and coaching; physical design; rewards, titles, promotions, and bonuses; organizational goals and performance criteria; measurable and controllable activities; organizational structure; and organizational systems and procedures.

Changing Organizational Culture Is Essentially a Teaching Process in Which