In the Internet Age, retailers like Amazon and Apple are not constrained by physical shelf space and can offer consumers a much wider variety of products; yet small sales, one or two rather than millions of items at a time, can produce big profits. This development is an example of
A) the marketplace becoming more segmented and moving toward more niche products.
B) declining population in developed countries.
C) China becoming the second-largest economic power.
D) the rise of business-to-business technology.
E) instant-gratification shopping.

Question

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In the Internet age, retailers like Amazon and Apple are not constrained by physical shelf space and can offer consumers a much wider variety of products; yet small sales, one or two rather than millions of items at a time, can produce big profits. This is an example of the marketplace becoming more segmented and moving toward niche products.

In the Internet Age, Retailers Like Amazon and Apple Are