Salon Products recently introduced a new all-natural shampoo. Logan, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Logan should
A) step down as director.
B) fire and replace the team lead as an example to others.
C) foster an innovative culture and climate that permits experimentation, risk taking, and failure.
D) ignore the product failure.
E) demote the team leader.

Question

Quizplus · Accepted Answer

Academic research also supports the conclusion that an innovative culture and climate are associated with the creation of new ideas and products. These findings reflect the fact that innovation requires experimentation, failure, and risk taking, and these are all aspects of an organization's culture

Salon Products Recently Introduced a New All-Natural Shampoo