Grayson Wants to Rethink the Visitor Experience to His Theme

Grayson wants to rethink the visitor experience to his theme parks. He meets with the customer service team who represents the parking attendants, the ticket sales agents, the information booth workers, the grounds keepers, and the ride attendants. Grayson wants them to change how they interact with the park patrons. He tells them all to, "Welcome each visitor to the park with a smile, a kind word, and an offer of assistance." How would you describe his change?

A) It is a learning objective.
B) It is a SMART goal.
C) It is a performance objective.
D) It is motivational objective.
E) It is a behavioral objective.