____ is the perceived worth, usefulness, or importance of a product or service to a customer.
A)Return on investment
B)Value
C)Value on investment
D)Customer satisfaction

Question

Quizplus · Accepted Answer

Value is the correct term that describes the perceived worth, usefulness, or importance of a product or service to a customer. It encompasses the benefits and costs associated with the product or service from the customer's perspective.

____ Is the Perceived Worth, Usefulness, or Importance of a Product