Scott used two advertising techniques in particular, the direct command and
A) consumer behavior studies
B) statistical appeals
C) celebrity endorsement
D) the return coupon
Correct Answer:
Verified
Q7: Witmer's team approach to clinical psychology typically
Q8: The chronoscope was a device whose purpose
Q9: Witmer is generally acknowledged as the founder
Q10: The initial foray of psychology into business
Q11: Walter Scott's approach to advertising emphasized
A)appeal to
Q13: Harry Hollingworth's objective approach to advertising emphasized
Q14: Frederick Winslow Taylor was an engineer who
Q15: Psychologist Hugo Münsterberg was especially interested in
Q16: Münsterberg conducted some of the earliest research
Q17: Lillian Gilbreth is best described as an
A)industrial
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