Harry Hollingworth's objective approach to advertising emphasized the importance of
A) appealing to suggestibility
B) motivational appeals
C) pretesting advertisements
D) color in advertising
Correct Answer:
Verified
Q8: The chronoscope was a device whose purpose
Q9: Witmer is generally acknowledged as the founder
Q10: The initial foray of psychology into business
Q11: Walter Scott's approach to advertising emphasized
A)appeal to
Q12: Scott used two advertising techniques in particular,
Q14: Frederick Winslow Taylor was an engineer who
Q15: Psychologist Hugo Münsterberg was especially interested in
Q16: Münsterberg conducted some of the earliest research
Q17: Lillian Gilbreth is best described as an
A)industrial
Q18: The Starch Recognition Procedure measures
A)a consumer's motivation
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