How does Elihu Katz' media theory weave together media use and gratifications?
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Q21: Primarily an interpretative theory, uses & grats
Q22: In order to understand what motivates media
Q23: In Rubin's typology, each category includes both
Q24: A(n) _ is a sense of friendship
Q25: _ refers to a classification scheme that
Q27: How does the uses & grats approach
Q28: Uses & grats relies on self-reported data.
Q29: Underlying needs drive individuals to different media
Q30: Rubin's typology of eight categories addresses most
Q31: Assuming that people are capable of accurately
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