Berelson thought the field of communication was doomed as media was no longer a persuasive medium. Other than Katz, what other theorists might beg to differ?
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Q31: Assuming that people are capable of accurately
Q32: What are some potential reasons for the
Q33: Explain one evaluation criteria that uses &
Q34: Katz' perspective was originally proposed when media
Q35: Discuss how uses & grats fulfills the
Q37: How do issues of power factor into
Q38: Is Elihu Katz' position compatible with Walther's
Q39: Social constructionists such as Mead or Pearce
Q40: McLuhan postulated that "the medium is the
Q41: Explain each of the eight motivations for
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