McLuhan postulated that "the medium is the message." Is that a straight-line effect of media or more in line with the uses & grats perspective?

Name: McLuhan postulated that "the medium is the message." Is that a straight-line effect of media or more in line with the uses & grats perspective?
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The Answer of McLuhan postulated that "the medium is the message." Is that a straight-line effect of media or more in line with the uses & grats perspective?

McLuhan Postulated That "The Medium Is the Message