Elizabeth is a dietitian who is doing research to learn more about the market before she conducts a formal research survey. She has identified her target audience, and will be giving them open-ended interviews that consist of leading questions that will stimulate them to share their feelings and thoughts. What type of research method is she using?

Question

Quizplus · Accepted Answer

Elizabeth is using qualitative research, which involves collecting non-numerical data like feelings and thoughts through methods such as open-ended interviews.

Elizabeth Is a Dietitian Who Is Doing Research to Learn