The dual role of strategic alliance refers to the ________.
A) need to find resources and markets
B) need to find people and processes
C) conflict between cooperation and competition
D) conflict between home and host governments

Question

Quizplus · Accepted Answer

The dual role of strategic alliance refers to the conflict between cooperation and competition. Strategic alliances involve cooperation between two or more companies, but at the same time, they may also be competitors in the same industry. This creates a dual role where the companies have to balance the benefits of collaboration with the need to compete in the marketplace.

The Dual Role of Strategic Alliance Refers to the ________