To minimize potential problems in alliances, companies should most likely choose partners with ________.
A) competitively sensitive technology
B) complementary products and skills
C) significant control of the target market
D) superior bargaining power in the same industry

Question

Quizplus · Accepted Answer

Partners with complementary products and skills are more likely to have aligned goals and fewer conflicts of interest, leading to a smoother alliance. Competitively sensitive technology, significant control of the target market, and superior bargaining power may create power imbalances and disagreements between partners, leading to potential problems.

To Minimize Potential Problems in Alliances, Companies Should Most Likely