When patients post a story about the great care they received at a medical group on their own Facebook page, this might be considered earned media.

Name: When patients post a story about the great care they received at a medical group on their own Facebook page, this might be considered earned media.
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Question

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Earned media refers to publicity gained through promotional efforts other than paid advertising, such as word-of-mouth or social media mentions by individuals.

When Patients Post a Story About the Great Care They