The less observable the tangible features are of a product or service, the more beneficial it may be to use advertising as a key component of the promotional mix.
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Q19: When patients post a story about the
Q20: All of the following are unique key
Q21: A major limitation of advertising over publicity
Q22: When buyers are somewhat aware of the
Q23: Advertising can be very useful in the
Q25: As media costs on television have risen
Q26: The more that individuals are involved in
Q27: E-detailing is classified as personal selling, although
Q28: E-detailing can be defined as the asynchronous
Q29: Riskier product purchases require that advertising be
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