Riskier product purchases require that advertising be a greater part of the promotional mix of the seller over personal sales in order to continue to send messages reassuring the potential buyer that there is little risk of purchase.
Correct Answer:
Verified
Q24: The less observable the tangible features are
Q25: As media costs on television have risen
Q26: The more that individuals are involved in
Q27: E-detailing is classified as personal selling, although
Q28: E-detailing can be defined as the asynchronous
Q30: In the actual purchase stage, personal sales
Q31: Personal sales play little role in the
Q32: The greatest weakness of publicity as a
Q33: Public relations has two important roles for
Q34: The major reason why health care has
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents