The greatest weakness of publicity as a tool of the promotional mix is the lack of control over how the message is encoded and the timing of the message.

Name: The greatest weakness of publicity as a tool of the promotional mix is the lack of control over how the message is encoded and the timing of the message.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Publicity relies on third-party media to convey messages, which means companies have limited control over how and when their messages are presented.

The Greatest Weakness of Publicity as a Tool of the Promotional