The more that individuals are involved in the decision to purchase a product or service, the greater the likelihood that personal selling over advertising may be a component of the promotional mix for the seller.

Question

Quizplus · Accepted Answer

Personal selling is often used when the decision-making process involves multiple individuals, as it allows for personalized communication and addressing specific concerns, which is more effective than mass advertising in such scenarios.

The More That Individuals Are Involved in the Decision to Purchase