In a push strategy, the manufacturer tries to move their product by working with the intermediaries in the channel of distribution.

Name: In a push strategy, the manufacturer tries to move their product by working with the intermediaries in the channel of distribution.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A push strategy involves promoting products to wholesalers, distributors, or retailers to encourage them to stock and sell the product, effectively "pushing" it through the distribution channel.

In a Push Strategy, the Manufacturer Tries to Move Their