A university academic medical center invites physicians in the region to a homecoming football weekend and a morning medical education conference (with continuing medical education credits for attendance). The purpose is to encourage referrals to the academic medical center by reinforcing relationships. This is an example of implementing the push strategy.

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This is an example of a pull strategy, as it aims to attract physicians by offering value (education and networking) to encourage them to refer patients to the medical center.

A University Academic Medical Center Invites Physicians in the Region