Advertising is distinguished from other promotional tools in that it is:
A) paid and nonpersonal.
B) nonpersonal and ongoing.
C) expensive and segmented.
D) segmented and nonpersonal.
Correct Answer:
Verified
Q49: Word-of mouth information from family and friends
Q50: The major difference between channels is:
A) whether
Q51: For communication to be effective:
A) it must
Q52: The gender of the physician has been
Q53: Short-term inducements to buy a product or
Q55: The ever-increasing fragmentation of communication in the
Q56: The media that might be considered to
Q57: When an advertiser pays for a message,
Q58: Which of the following factors is not
Q59: When does advertising tend to work best?
A)
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