Which of the following factors is not a situation in which advertising can be effective?
A) Industry sales are declining.
B) Buyer awareness is minimal.
C) Service features are not observable.
D) Opportunities for differentiation are strong.
Correct Answer:
Verified
Q53: Short-term inducements to buy a product or
Q54: Advertising is distinguished from other promotional tools
Q55: The ever-increasing fragmentation of communication in the
Q56: The media that might be considered to
Q57: When an advertiser pays for a message,
Q59: When does advertising tend to work best?
A)
Q60: Which of the following is not an
Q61: Personal selling is more often used in
Q62: The DMU refers to which of the
Q63: If a product or service has significant
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