Loyalty rather than satisfaction is the key end state for marketers and organizations to achieve with customers.
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Q1: The relationship between satisfaction and loyalty is
Q2: The goal of relationship marketing is to
Q4: The lifetime value of a customer is
Q5: If the first encounter with an organization
Q6: The lower levels of the Customer Loyalty
Q7: In many customer-company interactions, loyalty and satisfaction
Q8: Satisfaction is an antecedent of loyalty.
Q9: In an era of Omni channel marketing,
Q10: The linkage between satisfaction and loyalty has
Q11: The two key components of loyalty are
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